Bachelor of Science in Business Analytics with AI

Description

The BS degree program in Business Analytics and AI prepares students to be critical analysts and users of data in a variety of areas such as business, research, and government. With a mathematical core consisting of linear algebra, statistical inference and classification, data mining, machine learning and associated computer methods, students leave the program with a strong background in data-related skills that are useful in solving business problems to achieve specific business goals.

Program Educational Objectives

Within five (5) years after graduation, graduates of this program shall have:

• Apply concepts and principles of business intelligence with AI in different business scenarios and goals.
• Demonstrate professional success via promotions and/or positions of increasing responsibility in a business organization.
• Demonstrate life-long learning via progress toward completion of an advanced degree, professional development/continuing education courses or industry-based training courses.
• Uphold professional ethical standards required in the marketing profession.
• Exhibit and implement actions toward the improvement of business intelligence and analytics practice or related fields.

Program Outcomes

Upon graduation, graduates of the program shall be able to:

1. Apply principles and strategies in business intelligence and analytics to analyze a specific business scenario to achieve specific business goals.
2. Select the proper decision-making tools to critically, analytically, and creatively solve problems and drive results.
3. Express oneself clearly and communicate effectively with stakeholders both in oral and written forms.
4. Apply information and communication technology (ICT) skills as required by the business environment.
5. Demonstrate corporate citizenship and social responsibility.
6. Recognize ethical and professional responsibilities in different scenarios in the practice of business intelligence and analytics.
7. Conduct business research studies in business intelligence and analytics.