Bachelor of Science in Marketing

Description

The BS Marketing program is designed to enable students to understand all elements of marketing and how these elements help drive successful companies. This program is designed to develop strategic thinking abilities, enabling students to better understand the application of marketing concepts to business development issues.

Program Educational Objectives

Within five (5) years after graduation, graduates of this program shall have:

• Apply concepts and principles of marketing in different business scenarios.
• Demonstrate professional success via promotions and/or positions of increasing responsibility in a business organization.
• Demonstrate life-long learning via progress toward completion of an advanced degree, professional development/continuing education courses or industry-based training courses.
• Uphold professional ethical standards required in the marketing profession.
• Exhibit and implement actions toward the improvement of marketing practice or related fields.

Program Outcomes

Upon graduation, graduates of the program shall be able to:

1. Apply principles and strategies in marketing in developing a marketing plan for a specific scenario to achieve specific business goals.
2. Select the proper decision-making tools to critically, analytically, and creatively solve problems and drive results.
3. Express oneself clearly and communicate effectively with stakeholders both in oral and written forms.
4. Apply information and communication technology (ICT) skills as required by the business environment.