Bachelor of Science in Industrial Design

Program Code : ID

Offered by : School of Architecture, Industrial Design, and the Built Environment

Description

The Industrial Design program is a forward-thinking and interdisciplinary course that prepares students to become creative problem-solvers and design innovators in a rapidly evolving global landscape. Rooted in the principles of aesthetics, functionality, and user-centered design, the program equips students with the skills to conceptualize and develop products, systems, and experiences that improve everyday life.

In response to the increasing integration of technology in design, the program incorporates emerging tools such as Artificial Intelligence (AI), virtual and augmented reality (VR/AR), sustainable materials, and human-centered design methodologies. Students are trained to balance creativity with technical proficiency, enabling them to design solutions that are not only visually compelling but also socially responsible and environmentally sustainable.

Through studio-based learning, collaborative projects, and industry immersion, Industrial Design program fosters a culture of innovation, empathy, and adaptability. Graduates are empowered to lead in diverse fields such as product design, mobility, furniture, packaging, and strategic design—ready to shape the future of design with purpose and impact.

Program Educational Objectives

Within five years after graduation, the graduates of Industrial Design program shall have:

• Analytical abilities and methodologies to design products and services that are innovative, useful, safe, aesthetically appropriate, culturally acceptable, ecologically sound and socially beneficial to serve the needs of society, consumers, manufacturers and the environment.
• Creative visualization and presentation skills as well as techniques in various forms of information communication technology (ICT) media for design concept presentations, preparation of technical drawings and models.
• Design practitioners who promote the highest ethical standards of the profession.

Program Outcomes

By the time of graduation, the students shall have developed an ability to:

1. envision and design products and services that are innovative, useful, safe, aesthetically appropriate, culturally acceptable, ecologically sound and socially beneficial to serve the needs of society, consumers, manufacturers and the environment.
2. apply a comprehensive body of technical knowledge involving historical sources, tools, techniques, and materials, information communication technology (ICT) media and ethical integration of emerging technologies such as artificial intelligence (AI) to enhance design processes, sustainability, and decision-making.
3. use a rigorously analytical, speculative and creative design process to develop products and services.
4. identify, evaluate and respond to the physical and psychological needs of users.
5. apply practical knowledge of manufacturing processes, sustainability, and ergonomics.
6. apply attained requisite level of skill to express visual ideas with clarity.
7. adapt successfully to the varying demands imposed on their work by economic, social, environmental and psychological factors.
8. serve as bridge between product users, industries, the general public and issues at large.
9. develop entrepreneurial skills needed to excel in a competitive and complex business environment.
10. function in multidisciplinary teams.
11. understand professional and ethical responsibility.
12. communicate effectively.
13. develop an independent lifelong learning attitude.