Bachelor of Arts in Multimedia Arts

Description

The Bachelor of Arts in Multimedia Arts (BMMA) is a three years and one-term creative and interdisciplinary program that equips students with the artistic, technical, and conceptual skills needed to design and communicate across diverse media platforms. Grounded in traditional visual arts and fueled by emerging technologies, BMMA cultivates innovative thinking, cultural sensitivity, and ethical practice in the development of multimedia content and solutions. Graduates are prepared to pursue careers in design, animation, interactive media, creative entrepreneurship and other digital creative industries

Program Educational Objectives

Within five (5) years after graduation, graduates of the program shall have:

• Build careers in creative and digital industries as innovative, skilled, and ethical multimedia professionals
• Create impactful multimedia content that reflects cultural awareness, social responsibility, and artistic excellence
• Pursue lifelong learning, entrepreneurship or advanced studies to adapt to evolving tools, trends, and creative practices

Program Outcomes

By the time of graduation, the student shall have developed:

1. Design and communicate ideas effectively across various media platforms using foundational knowledge of multimedia theories, principles, and approaches
2. Evaluate and express the societal, aesthetic, communicative and ethical value of multimedia works in relation to current trends and issues in digital media and design
3. Engage in lifelong learning to stay current with evolving creative practices, technologies and professional opportunities
4. Demonstrate artistic proficiency in traditional visual arts as a foundation for multimedia creation
5. Use appropriate digital tools and technologies with technical skill in the production of multimedia content
6. Apply creativity and innovation in the design and development of multimedia content and applications
7. Practice professionalism, ethical responsibility and cultural sensitivity in creative work and media projects
8. Communicate ideas clearly and effectively, tailored to diverse audiences
9. Collaborate effectively within multidisciplinary and multicultural teams in creative and production settings
10. Demonstrate entrepreneurial thinking and initiative in multimedia-related projects, ventures or platforms