Bachelor of Arts in Broadcast Media

Description

The Bachelor of Arts in Broadcast Media (BA BMA) is a three years and one-term program that prepares students for dynamic careers in broadcast and emerging media platforms. Integrating media production, communication theory, and ethical practice, the program develops professionals who can create socially responsible and engaging content across formats. With a strong emphasis on collaboration, cultural sensitivity, and technological adaptability, BMA prepares graduates to excel in traditional broadcast, entertainment media, and content creation in a rapidly evolving landscape.

Program Educational Objectives

Within five (5) years after graduation, graduates of the program shall have:

• Build successful careers in broadcast and emerging media as content creators, producers, or media professionals who are globally competitive and technically skilled.
• Promote ethical and socially responsible media that values cultural diversity, national identity, and community engagement.
• Pursue lifelong learning through further studies, professional development, or creative ventures, adapting to new trends and technologies in the media industry.

Program Outcomes

By the time of graduation, the student shall have developed:

1. Demonstrate proficiency in oral, written and visual communication across diverse broadcast platforms, including radio, television, online, and emerging media
2. Conceptualize, write, produce, and direct original content that upholds journalistic standards, ethical norms, and technical excellence
3. Critically analyze media messages with an understanding of their impact on culture and society
4. Operate broadcast equipment and digital tools effectively in the production, editing and post-production of media content
5. Apply ethical principle and comply with national and international media laws, codes, and regulations in both journalistic and entertainment media practice
6. Conduct research to inform content development, audience engagement, media programming, and evaluation
7. Create inclusive, socially responsible broadcast content that promotes cultural diversity, gender sensitivity and national identity
8. Demonstrate professionalism, collaboration, and adaptability in multidisciplinary and real-world broadcast production environments
9. Engage in lifelong learning and adapt to emerging trends, technologies, and innovations in the broadcast media industry