Bachelor of Science in Advertising Design

Description

The BA in Advertising Design (BA ADA) is a creative and industry-focused program that equips students with the skills to design strategic and visually compelling campaigns across print, digital, and emerging media. Through design thinking, marketing principles, and technological proficiency, students learn to solve real-world problems, communicate with diverse audiences, and create impactful advertising solutions. Graduates are prepared for careers in advertising, branding, content creation, and creative entrepreneurship.

Program Educational Objectives

Within five (5) years after graduation, graduates of the program shall have:

• Apply theoretical knowledge and technical skills to pursue entrepreneurial opportunities in advertising, promotion, and marketing, guided by practices and strategies relevant to the creative industries and grounded in lifelong learning.
• Utilize design thinking to research, analyze, solve problems, and develop well-conceived projects that address real-world business challenges in a dynamic and evolving industry.
• Communicate and produce effective design materials for diverse stakeholders, demonstrating professionalism and the ability to present and execute solutions across various media and platforms, both orally and in writing.

Program Outcomes

By the time of graduation, the student shall have developed:

1. Design and communicate campaign materials effectively across various media and platforms, grounded in advertising theories, principles, and practices.
2. Evaluate and articulate societal, cultural, and ethical values in relation to global trends, aesthetics, communication, and advertising technologies.
3. Apply analytical and logical thinking in professional contexts and engage in lifelong learning.
4. Demonstrate proficiency in producing advertising content and materials using both traditional and digital design practices.
5. Apply appropriate technologies to create design materials that meet stakeholder specifications and industry standards.
6. Exhibit creativity and innovation in the design and production of advertising content and applications.
7. Demonstrate professionalism and ethical behavior in industry and community settings, with cultural sensitivity and global awareness.
8. Apply practical research, analysis, problem-solving, and presentation skills in the development of thoughtful and strategic advertising projects.
9. Collaborate effectively within multidisciplinary and multicultural teams to address real-world business problems and creative challenges.
10. Demonstrate design thinking through progressive advertising practices and pursue entrepreneurial opportunities in the fields of information, communication, and technology.